Selling Romney: “I Care!”

photo: David Richard/AP

Look, everybody: his jacket is off! his sleeves are rolled up! he’s sweating! Gosh darn it, Romney is a man who’s working hard to get your vote!

Just as described in the best-selling book “The Selling of the President 1968,” (about the Nixon campaign), a strategy of no-details-on-policy coupled with showing-voters-you’re-working-hard has won in the past.

The Romney campaign began with, and is sticking to, giving no details on policy.

Now, it’s time to show he “cares” about the voters, and is working hard to get their vote. Romney is going through the motions of “working hard”… Now if only he can get rid of that crazed, desperate look in his eyes.


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