(photo, REUTERS/Yves Herman)
Brad Pitt’s presence will probably enhance the B.O.
“B.O.” is Box Office … ticket sales! What did you think I was talking about?
The Hollywood industry rag, Daily Variety, uses this kind of cutesy insider-speak.
Instead of a shoot date for a film in progress, it’s “slated to lens this fall.”
An expensive production is a “pricey tentpole.” A writer is a “scribe” (how Shakespearean). A comedy is a “laffer.”
And a “movie” could be called a “picture,” but if you’re Daily Variety, it’s a “pic.”
Note: if you wish to read for yourself about Brad Pitt enhancing the moderate B.O., click here.